Care Bears
The Care Bears were originally created in 1981 by Those Characters From Cleveland (TCFC), the licensing division of American Greetings to be used on greeting cards but were later used in movies, TV and for toys. In 1983 Kenner turned the Care Bears in plush teddy bears. These bears were each a different color with a specialized insignia on their bellies, or "belly badges", to represent their different personalities. Many relaunches and revivals later, the pop culture icon Care bears of Care-a-Lot are still going strong.