Chevrolet Yellow Neon Clock

This Chevrolet Yellow Neon Clock features an embossed stainless steel effect background. Directly at the center of the clock's face is the globally recognized Chevrolet bowtie logo in a gold tone with a chrome colored border. 'Chevrolet' appears under the bowtie in a black all caps font. The bezel is chrome plated and the yellow neon tube coordinates nicely with the Chevy logo. Perfect for a man cave, garage, workshop, office or den.

The Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation. Durant’s version of how the logo came into existence is well known. The long-accepted story, confirmed by Durant himself, was that it was inspired by the wallpaper design in a Parisian hotel and in an official company publication titled ''The Chevrolet Story of 1961" it was written “It originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car.” Other accounts of the origin do not mention wallpaper at all. One such account was given by Durant's daughter, Margery, in a book she published in 1929 titled simply "My Father". In it she wrote “I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day,” she wrote. Still, in another account based on a 13-year-old interview with Durant's widow, Catherine, another explanation emerged. She recalled how she and her husband were on holiday in Hot Springs, Va., in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, “I think this would be a very good emblem for the Chevrolet.” Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet (co-founder of the company) was born in Switzerland at La Chaux-de-Fonds, Canton of Neuchâtel, to French parents, on Christmas Day 1878.

Originally called the Chevrolet Motor Company, the auto manufacturer was founded by a man named William Durant in 1911. The company's name came from a partnership that Durant had with a well-known race car driver named Louis Chevrolet.The partnership between Chevrolet and Durant folded due to a disagreement over the price point and design of vehicles being produced. In 1917 Durant, who was now president of General Motors, acquired the Chevrolet Motor Company. This was also the first year that a Chevrolet truck was manufactured. Three years later in 1920, Chevrolet was the third most popular automotive brand in the country, following Ford and Dodge. Today, Chevrolet continues its legacy of quality. The company, which now falls under the parent brand General Motors, produces cars, trucks and SUVs known for their durability, stylish appearance, comfort and reliability.

The 15" neon clocks are easy to hang using commonly found mounting hardware. Please ensure you select the correct wall mounting method and hardware for the product weight, size and wall to be mounted on.

Each Neonetics neon clock is handcrafted and are incredible works of art. Neonetics stands behind their neon clocks. Each neon clock comes with a 6 month warranty against defects in materials or workmanship.*FOR INDOOR USE ONLY*

Chevrolet is a registered trademark of General Motors Company and used under license by Neonetics Inc.

• Features a chrome finished rim and a blue neon tube
• Clock runs off of 1 x AA battery (not included)
• Neon is powered by AC adapter (included) and easily plugs into regular outlets
• 15 inch diameter
• *FOR INDOOR USE ONLY*

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